How does your business look on a smartphone or tablet? People are using their mobile devices more than ever to search the internet and, if you want to win them over, you have to look great on their phones and tablets as well as their PCs and laptops. The look, feel and functionality needs to be simplistic and clear with an easy route to access information, make contact or place an order. At Footprint Media we help you harness the latest mobile technology so your business can reap the benefits.
Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go
Bestselling author and world-leading blogger on business leadership and marketing
Websites are reactive - people need to choose to visit, but your App will be proactive - allowing you to send alerts directly to users' phones and tablets. These 'push messages' are typically opened by over 90% of App users, as opposed to just the few % who open a typical email campaign.
Having your own mobile app to work in conjunction with your new mobile-friendly website will bring even better results. All your business information and marketing communication is in one place. Your app can help drive extra traffic to your new website. You can even use it to help build your social media following. Here are just some of the ways an App will work for your business:
BOLLE SAFETY: We needed to bring all our sales, marketing and technical information together for our field sales people and distributors in order to ensure that information and contacts were always up to date and easily available - The Bollé Safety App has enabled us to improve our communication throughout the entire sales process.
LEGAL EYE: The Legal Eye App went live in February 2013 and we have had such a positive response to it from the industry – It has definitely opened doors for Legal Eye. We have met many firms at events and through our networking that have downloaded our App and who refer back to it regularly to obtain precedents of documents they are looking for and also updates. The message alert system is a great tool for Legal Eye as we keep the firms up to date on what they need for their policies and procedures and importantly referring them to the services that Legal Eye offers. The App has definitely resulted in us winning new work.